“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”-– David Ogilvy
It wouldn’t be wrong to say that the headlines of your articles are the single most important element in determining your conversion rates. The actual article itself could be worthy of a Pulitzer, but still, nobody would care. Why? Because they wouldn’t even get that far, since headline just wasn’t engaging enough to grab their attention.
And with the amount of content being pumped onto the internet these days, it’s more important than ever to give your content, strategic, gripping headlines. But unfortunately, crafting such headlines is a mix of talent and skill that not everyone has. This is where headline analyzers come in.
These tools boil headline writing down to an exact science. A headline analyzer works to help you create and improve your article headlines by taking into account multiple variables like readability ratings, SEO analysis, niche, and data-based metrics, among others.
Let’s take a look at the five best headline analyzers available right now!
One of the more sophisticated analyzers on the market, Sharethrough offers a clean, no hassles interface and provides users comprehensive feedback on their submitted headlines. On submitting, Sharethrough displays a headline quality score rating that quantifies how effective your proposed title is.
According to their website, this headline quality score rating is calculated using a complex algorithm that takes into account more than a whopping 300 variables and is based on principles of the Behavior Model theory as well as Sharethrough’s neuroscience and advertising research. That’s pretty darn impressive for a free tool, don’t you think?
It doesn’t stop there though— Sharethrough also gives you engagement and impression scores. These allow you to get an idea about what you’re doing right and what needs improvement, along with suggestions on how to improve your score. (e.g. use more alert/ context words).
The suggestions are based on metrics like passive language usage, headline length, use of alert/context words, etc. Another cool feature is that your headline testing history is stored so you can see how your overall scores have changed over time.
While it is free to use, you do have to submit some basic personal information like name and email address before you can start using this tool.
Upon entering your headline, you will be provided with a total headline score that identifies and breaks down your heading into the following four categories:
- Emotional words
- Common words
- Uncommon words
- Power words
The aim here is to strike the right balance between all four— in order to achieve a high conversion rate; your headline should be powerful enough to evoke strong emotions in your reader, while still coming off as unique enough to differentiate itself from the myriad of click baits flooding the web.
You’ll be provided further extensive analysis through a visual representation that conveys to the users the pros and cons of their title by taking into account factors like sentence structure, grammar and readability, keyword usage and length. You’re also be provided with tips on how to further improve your total headline score.
Like Sharethrough, it also saves your headline history from monitoring how much your headlines improve over time. Moreover, with CoSchedule, you also get a little preview of how your headline would appear as a Google search result and on social media networks.
Every good marketer knows (and capitalizes on the fact) that emotions drive actions. The best headlines are those that tug at your reader’s emotions and compels them to read through your article/blog. But how do you know if your headline packs the right amount of emotional punch?
That’s where the Emotional Marketing Value Headline Analyzer comes in. Based on the research of Dr. Hakim Chishti, this free tool works by analyzing your headlines and assigning an emotional marketing value (EMV) to them in relation to their word count. The rationale behind such a score is that the basic sound tones of language are capable of arousing powerful reactions on an emotional level. Therefore, the higher the EMV score, the better.
Depending on your score, you might consider tweaking your headline a little (or a lot!). Not only that, but the Emotional Marketing Value Headline Analyzer also allows you to see what “type of appeal” your headline holds for your audience—intellectual, empathetic or spiritual.
Specially designed for blog headlines, the BlogAbout analyzer asks you to fill out what the subject of your blog would be. And if you’re going through a creative rut and can’t think of any, you can simply choose from a list of options on the website.
Once your blog’s main theme is decided, the analyzer provides you with headlines that are formatted with blank spaces for you to fill in with your keywords. And don’t worry if you’re not satisfied with your results—you can simply hit the redo button and the analyzer will yield new and unique headlines, all of which will have blanks for you to insert your keywords in.
You also get the option of saving generated headlines for future viewing.
One of the most unique analyzers on this list, Answer the public isn’t your conventional headline analyzer tool. Unlike other analyzers and generators that provide results based on multivariate algorithms, Answer the public provides you raw data related to how your keyword is being used in search engines.
All of the data is broken up into categories like questions (when, why, where, etc.), comparisons (or, like, vs, etc.), and prepositions (can, with, to, etc.).
It’s easy to be intimidated at first by the sheer magnitude of the data–hundreds of headlines from popular search results on typing just a single keyword! But as you become used to it, you’ll learn just what parts to focus on, and you’ll see just how useful its results can be in crafting the perfect headline.