How many times have spent a good amount of time (and money) to get prospective customers to your website and have them view your products– only for them to end up leaving and going to a competitor’s website instead?
When asking yourself what went wrong, you will do well to remember this bit of age-old fishing wisdom, “If you fish with the wrong bait, you catch zilch” (the bait here being your product description). Likewise, if your product description isn’t appealing enough to entice your audience to hit that “add to cart” button, they won’t bite and all your efforts up till that point will be in vain.
The thing with eCommerce stores is that customers can’t see the actual product— your product images and descriptions are all they have to base their purchase decisions on. So it makes sense that they’d place a great deal of importance on your product descriptions.
But as important as they are in determining your conversion rates and sales, writing a product description that hits all the right spots is no easy task. The good news though? With a little bit of practice and some really solid tips, anyone can write a description that sells.
Read on to find out more about how to write a copy that sells.
Know who you’re selling to:
You can’t write the perfect pitch if you don’t know the audience your pitch is directed to. That’s why the first step to writing a product description that sells is defining your target audience. Do this by creating a comprehensive buyer persona of your ideal customer with data collected from market research.
Know who your audience is, their interests, and what product features would most interest them. Know what irks them and reassure them that you understand their frustrations. Follow up with how your product and its brilliant features will help alleviate their pain points and help them realize their goals.
Once you’ve clearly identified your prospective audience, you’ll be better equipped to craft a product description that is entirely centered on the needs of the targeted buyer. And ta- da, you’ll have struck gold.
Don’t be shy with information:
As any frequent online shopper would attest to, there’s nothing more annoying than a website that just skims over the product details, barely giving out any real helpful information.
Never be frugal when it comes to giving out product related information. As an online store owner, it’s your responsibility to give your prospects all the necessary information that they’d require to make an informed purchase decision.
For small online businesses especially, it’s crucial that you include detailed product descriptions. As opposed to a well- established, popular brand, you’re at a disadvantage in the sense that people might be more hesitant to buy from you. After all, they don’t know anything about you or your products. In these cases, an informative product description can instil in them the confidence needed to make the purchase.
Shake things up with a story:
Humans have been hooked on to stories since the beginning of time itself. Who can resist the appeal of a good, ol’ story, right? There’s just something so innately magical about them that creates this unique sense of connection and cultivates emotion.
Great marketers are well aware of the effect that stories tend to have on people, and tap into their power to build conversions and sales. Instead of plainly relaying all product details, be creative, and spark your customers’ imaginations with storytelling. You could use a story detailing how the customer needs the product or how the product would benefit the customer. Or better yet, you can think out- of- the box and come up with any entertaining story revolving around the product—something to hook the customer in.
Ain’t nobody got time for that— make descriptions scannable
You don’t need me to tell you that people have short attention spans. You need only look around (and probably at) yourself to find out.
So how do you convey the necessary information to an audience that only reads about 16% of what’s written on a page? You do so by making your text scannable.
A scannable product description is one that doesn’t waste the reader’s time by forcing them to labor through lengthy paragraphs in order to extract the relevant information. Rather, a scannable description includes bullet points, short, easy to read paragraphs and preferably, different font sizes and tons of empty space. With a neat and clear format, customers are better able to absorb the relevant details with a quick glance.
Optimize for best results
At the risk of stating the obvious, I’d like to reiterate how, in order to get people to read your product descriptions, you need to first get them to your page. Now, how do you do that? Through organic searches of course but why stop there? Why not amp up our chances of getting traffic to your website? This is where Search Engine Optimization (SEO) comes in.
The key to SEO is including the right keywords in your description. These keywords are the most frequent search terms that buyers use to find the product they’re looking for. Using a tool like On Page SEO Checker, you can quickly discover keywords that are relevant to your store. Remember, SEO can be your ticket to landing a spot on the first Google page, so use it wisely.
Watch your words
When writing your product description, remember that nobody wants to read a description that sounds more like a passage from an English textbook than a text meant to educate them about a product. Don’t go overboard with fancy words and adjectives in hopes of impressing your audience. All you’ll manage to do is put them off.
Instead, use a tone that’s natural and in tune with the overall tone of your brand. Read the description aloud to yourself. Does it sound natural? If it sounds like you’re having a real life conversation with a friend, your customers are more likely to connect with you, and therefore, buy from you.
Now that we’re done with all that, only one question remains— are you ready to snag prospects and increase conversions?
Frase.io is a tool that is built using artificial intelligence to help you in optimizing your articles and answering to the queries of your users. The tool has great features to help you in writing an SEO optimized article covering the intent from each angle. Not only that you can also add the Frase’s answer engine to your website and it will answer the queries of your users by searching from major websites with the help of artificial intelligence.
Now you might be thinking that if Frase is a free or paid tool and either I can get Frase.io for free? The simple answer is that Frase is a Paid tool but does offer a generous free trial, where you can get the credit to optimize 5 documents (Content brief and content optimization), you can also crawl your website during the free trial (the trial is limited to one crawl), the trial also offers an unlimited questions research and above all, you can use the answer engine on your website for 30 days as a test. Isn’t it something great?
Here is the pictorial tutorial for registering an account on Frase.io
Steps To Register On Frase.io:
1) Go to Frase.io and click on Sign up free as shown in the image below
2) In the next window you’ll be asked for the email address, Full Name and Password. After filling these details, click on Sign Up
3) Go to your email’s inbox and open the email received from Frase, verify it.
4) Now Frase will ask a few question from you to get stated, like in the below screenshots you can see that it is asking for the work environment and the number of people working with you.
5) In the next step, you will be able to enjoy the dashboard of Frase, enjoy!
This was all about signing up for Frase.io, if you want to read a full review about Frase, you can read our post for that. Don’t forget to leave your feedback in the comments sections.
The way we seek answers on the internet has changed over the past few years. Today, time is precious, and the customer is knowledgeable. He wishes to get what he is looking for without wasting much time. Thus, the user today demands real-time data that can solve the potential problem immediately. Unfortunately, many companies lose valuable customers because they succumb to provide the answers the consumer is looking for.
An Al-driven tool that can help you sustain profitable business relationships with your customer is Frase.io. The tool paves your way through unnecessary clutter and enables you to provide relevant online content. In this review, we’ll go through the basic functionalities and related queries that might arise in your mind.
What is Frase.io?
Before going deep into its functions, we must know what Frase is. Frase is a tech tool that integrates the knowledge of Al, machine learning, and the Natural Learning Process(NLP). Its main goal is to provide answerable, accessible, and Al-driven solutions to those who are curious, thus, helping companies establish the positive word of mouth by its visitors. It is a powered tool that makes sense of the seeker’s question and creates a brief, focused answer to the problems of the customer immediately.
Thus, this tool can help streamline the process of content development, Optimization, and research for your company.
How does fraise.io work?
The logic behind the working of this tech-powered tool is the use of NLP and Artificial intelligence. Both these tech tools help the companies in understanding the question of the person. After initially understanding the problem, Frase.io provides a focused and most suited answer to the customer’s query.
There are four essential functions performed by Frase, which I will be discussing under this head:
One of the most basic yet essential components of Frase is its “Create Content” platform. Through this, one can create and edit the document, much like the operations in a word document. However, the Frase content editor stands out from a simple word document due to its increased insights on your content.
Through Frase, the content writer can write and edit the document while obtaining smart and related insights from the internet. A tab opens on the right-hand-side, which displays the content brief, associated statistics, summaries, similar topics, relevant questions, and any other news concerning the writer’s content. These insights, along with your input, can create great content for your target audience.
Content Optimization Using Frase:
Research shows that 72% of marketers consider content relevancy the most critical factor in SEO. No wonder this most certainly is true. Good news for the content marketers reading this article! Frase is the perfect solution to your problems. It helps you create high-quality content and even points out the content score for every specific keyword.
Moreover, by developing a better understanding of your content score, it also helps optimize your rank higher than your competitors.
If you are someone who wants curated content for your viewers, Frase can help you grab the audience’s attention. Whenever you’d enter your keywords, you will see related recent news regarding your content. Moreover, you will also be allowed to tap into summaries of various relevant articles, the bullet points that can be subjected to overview it and add to the document.
Creation of Content Brief:
Frase can also help you gain the SEO benefits. This Al tool looks at your title and keywords in the document and suggests the most searched topics that cover your content. By helping you gain insights into your content brief, it indirectly helps eradicate internet friction and leads the customer to your website instantly.
Overview of Frase Content:
By now, you must have the basic idea of this SEO friendly tool, but let us dig a little deeper to understand this tool and its content in detail.
Let us begin with a discussion on the idea generation of your content and the way Frase can help you in the process. Frase provides the idea related to your queries and offer you similar content for idea generation.
In the past, people focused on creating high data quantities to attain customer attention. However, as the clients grew more intelligent and well-informed, they started preferring quality over quantity. Frase helps you develop highly focused, niche, and premium quality content that funnels the masses towards your channel. Thus, more google traffic, more views, and ultimately more long-term profitable relationships with your clients.
A content map plans to deliver the right content to the right customers. Frase looks into the viewer’s interests and characteristics and presents him with the exact data he/she is looking for. This enables the customers to feel connected to your web portal, and they might end up looking for the answers to their queries on your website.
Frase offers FAQ schema to your website where necessary, and it does it on autopilot, which is one of the very best ways to bring in more authority in the eyes of Search Engines
Frase offers several opportunities to create a new document. Given below are some of the features that accompany the process of development of an original form.
This part of Frase.io shows you the brief content mix related to your product on the internet. It shows you the average number of times your keyword or title appears on the internet. Moreover, it also shows the number of sources that present similar output on your topic of interest. Statistics have an empowering impact on the minds of the reader. Thus, Frase’s content brief also displays the statistics and links to sources to increase your work output’s authenticity. It can also be said that this segment includes a brief to all the other features that Frase supports.
The summaries portion on the Frase is responsible for giving the user an outline of the data sources similar to his/her topic of interest. All the relevant authorities show up on the summaries section, from which one can extract the information essential for the attractiveness of his article.
This portion of Frase.io depicts all the necessary information that can show the attractiveness of your topic/keywords on the internet. It also shows your average topic score, i.e., how many mentions, and sources does it appear on. This feature can be massively useful in selecting the right topic and keywords for your business model.
The questions portion is depicting various inquiries related to your topic currently present on the internet. These questions are mentioned along with a link to the original posting site. Thus, any uncertainty that may arise in your mind can be immediately alleviated via this very easy yet useful tool.
This tab on the Frase.io new document section is responsible for providing all the links that can include something relevant to your keywords or title heading. This aids in easy searching, and it is also beneficial during the referencing process.
Staying in the limelight is essential to attract the traffic towards your proposed answers. Frase offers a news tab that can let you know about the news columns related to your written document. Nonetheless, this is an effective way to keep track of the related news and take advantage of it through referencing.
Finally, you can also lookup for a link, news, an article, or any query that arises in your mind through a simple click. Frase effectively enables you to click on any of the tabs mentioned above and reach the original site within a second fraction. Sounds good? Well, not just right, but the best. This process can reduce the tedious searching hours, and it can eradicate the cumbersome multiple tab functioning.
Pros and Cons:
Obviously, by now, you must be intrigued to know about the cons of Frase. This is understandable because getting a paid membership requires a fair amount of investment. Worry no more! Following are some of the advantages and disadvantages of Frase.io that you must know beforehand the purchase decision:
Looking at the various Al-equipped SEO tools in the market, Frase.io is the most cost-efficient in the market. Although a free trial is available, it also has some pricing modules that can support small to large business models according to their individual needs.
Frase Free trial:
If you are curious about this tech tool, yet you do not feel like purchasing it immediately, Frase offers a free trial. This trial is free, and it helps you understand the basic functionality of the app.
This plan costs $39.99 per month, and it is billed on an annual basis. (If not billed annually, the charges will be $44.99 per month). Only one user can access this platform in this package, and only a total of 30 documents can be optimized per month. This plan seems fairly opt-able for small businesses.
This pricing model is charged at $99.99 per month, billed annually. However, if not billed every year, it will cost $114.99 per month. A total of 3 members can use this platform; however, if you want more people to use your account, you have to pay $15 per new person. The good news is that you can edit unlimited documents in this module. This plan allows you to grow unlimited and take full advantage of this SEO tool.
The final pricing model is the ultimate solution to all your marketing solutions. It is priced at $199.99 per month, billed yearly. Much similar to the growth pricing plan, originally, three users can use this platform. However, upon giving $15 per member, new users can be added for use. The perks of using this package are that it offers to edit and to optimize unlimited documents and the provision of 500 answers per answer engine. Nonetheless, you might have to pay $50 per additional 100 answers.
So, finally, do we recommend Frase.io? Absolutely! This Al tool is highly useful and SEO friendly, which will make increase your rankings and help you create effortlessly amazing content. Look out for the pricing package that suits your business model and go for it!
Got any input? Let us know in the comment section.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”-– David Ogilvy
It wouldn’t be wrong to say that the headlines of your articles are the single most important element in determining your conversion rates. The actual article itself could be worthy of a Pulitzer, but still, nobody would care. Why? Because they wouldn’t even get that far, since headline just wasn’t engaging enough to grab their attention.
And with the amount of content being pumped onto the internet these days, it’s more important than ever to give your content, strategic, gripping headlines. But unfortunately, crafting such headlines is a mix of talent and skill that not everyone has. This is where headline analyzers come in.
These tools boil headline writing down to an exact science. A headline analyzer works to help you create and improve your article headlines by taking into account multiple variables like readability ratings, SEO analysis, niche, and data-based metrics, among others.
Let’s take a look at the five best headline analyzers available right now!
One of the more sophisticated analyzers on the market, Sharethrough offers a clean, no hassles interface and provides users comprehensive feedback on their submitted headlines. On submitting, Sharethrough displays a headline quality score rating that quantifies how effective your proposed title is.
According to their website, this headline quality score rating is calculated using a complex algorithm that takes into account more than a whopping 300 variables and is based on principles of the Behavior Model theory as well as Sharethrough’s neuroscience and advertising research. That’s pretty darn impressive for a free tool, don’t you think?
It doesn’t stop there though— Sharethrough also gives you engagement and impression scores. These allow you to get an idea about what you’re doing right and what needs improvement, along with suggestions on how to improve your score. (e.g. use more alert/ context words).
The suggestions are based on metrics like passive language usage, headline length, use of alert/context words, etc. Another cool feature is that your headline testing history is stored so you can see how your overall scores have changed over time.
While it is free to use, you do have to submit some basic personal information like name and email address before you can start using this tool.
Upon entering your headline, you will be provided with a total headline score that identifies and breaks down your heading into the following four categories:
- Emotional words
- Common words
- Uncommon words
- Power words
The aim here is to strike the right balance between all four— in order to achieve a high conversion rate; your headline should be powerful enough to evoke strong emotions in your reader, while still coming off as unique enough to differentiate itself from the myriad of click baits flooding the web.
You’ll be provided further extensive analysis through a visual representation that conveys to the users the pros and cons of their title by taking into account factors like sentence structure, grammar and readability, keyword usage and length. You’re also be provided with tips on how to further improve your total headline score.
Like Sharethrough, it also saves your headline history from monitoring how much your headlines improve over time. Moreover, with CoSchedule, you also get a little preview of how your headline would appear as a Google search result and on social media networks.
Every good marketer knows (and capitalizes on the fact) that emotions drive actions. The best headlines are those that tug at your reader’s emotions and compels them to read through your article/blog. But how do you know if your headline packs the right amount of emotional punch?
That’s where the Emotional Marketing Value Headline Analyzer comes in. Based on the research of Dr. Hakim Chishti, this free tool works by analyzing your headlines and assigning an emotional marketing value (EMV) to them in relation to their word count. The rationale behind such a score is that the basic sound tones of language are capable of arousing powerful reactions on an emotional level. Therefore, the higher the EMV score, the better.
Depending on your score, you might consider tweaking your headline a little (or a lot!). Not only that, but the Emotional Marketing Value Headline Analyzer also allows you to see what “type of appeal” your headline holds for your audience—intellectual, empathetic or spiritual.
Specially designed for blog headlines, the BlogAbout analyzer asks you to fill out what the subject of your blog would be. And if you’re going through a creative rut and can’t think of any, you can simply choose from a list of options on the website.
Once your blog’s main theme is decided, the analyzer provides you with headlines that are formatted with blank spaces for you to fill in with your keywords. And don’t worry if you’re not satisfied with your results—you can simply hit the redo button and the analyzer will yield new and unique headlines, all of which will have blanks for you to insert your keywords in.
You also get the option of saving generated headlines for future viewing.
One of the most unique analyzers on this list, Answer the public isn’t your conventional headline analyzer tool. Unlike other analyzers and generators that provide results based on multivariate algorithms, Answer the public provides you raw data related to how your keyword is being used in search engines.
All of the data is broken up into categories like questions (when, why, where, etc.), comparisons (or, like, vs, etc.), and prepositions (can, with, to, etc.).
It’s easy to be intimidated at first by the sheer magnitude of the data–hundreds of headlines from popular search results on typing just a single keyword! But as you become used to it, you’ll learn just what parts to focus on, and you’ll see just how useful its results can be in crafting the perfect headline.